An artist exploring what the gap between the media's message and the audience's reality looks like.
Reception Theory in Visual Arts (Novo-Surrealism)
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Scheduled Events: |
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November, 2018: Exhibit at Contemporary Arts International
Reception Theory: a definition
Reception Theory is a theory that judges an audience's response to a particular communication method. In particular, Reception Theory began as an analysis of how literary texts were interpreted by readers. Because there is an interpretation built inherently into the theory, this means there must be a gap, or a difference of opinion, between what the original communicator meant and what the audience understood. With regards to visual arts, I take this a step deeper by tackling the surreal, or dream-like nature, of the existence of the gap knowing that neither the audience nor the author recognize the gap exists at the time of either producing or receiving the communication. Novo-Surrealism is the
Novo-surrealism is an aesthetic, conceptual-art philosophy that I created during the events leading up to the 2016 coup d’etat that resulted the impeachment of the Brazilian President, Dilma Rouseff. Philosophically it examines how the media and the media’s audience communicate with one another with the understanding that there’s a gap of understanding between the two parties. Aesthetically it recreates in visual terms what that gap of understanding might look like if it were an actual place instead of a state of mind. The goal of this project is to map this place into a town, so to speak, using a series of curated works of art on a website. This mapped town would look similar to what I have created below, with streets, avenues, parks, churches, schools, etc..
I developed this project mostly in Brazil, particularly during the contentious impeachment of Brazil’s President Dilma. As an artist with a journalism degree, this specific controversial period in Brazil’s history sparked the curiosity that created this project.The project has continued with the controversial election in the United States in 2016, which saw two of the most unpopular politicians in the US run against each other for president.
Novo-surrealism is much more aligned with Conceptual Art than Surrealism itself. I have called it such because of the irrational juxtaposition of the media and the audience in real life. This project is nothing about dreams. Neo-surrealism, which already exists, is simply a more modern extension of surrealism itself. Novo-surrealism uses the Portuguese word “new” both because of its original inspiration and because I am redefining surrealism as we know it by moving it outside the specter of dreams and into the real world, thus the new term.
Novo-surrealism is an aesthetic, conceptual-art philosophy that I created during the events leading up to the 2016 coup d’etat that resulted the impeachment of the Brazilian President, Dilma Rouseff. Philosophically it examines how the media and the media’s audience communicate with one another with the understanding that there’s a gap of understanding between the two parties. Aesthetically it recreates in visual terms what that gap of understanding might look like if it were an actual place instead of a state of mind. The goal of this project is to map this place into a town, so to speak, using a series of curated works of art on a website. This mapped town would look similar to what I have created below, with streets, avenues, parks, churches, schools, etc..
I developed this project mostly in Brazil, particularly during the contentious impeachment of Brazil’s President Dilma. As an artist with a journalism degree, this specific controversial period in Brazil’s history sparked the curiosity that created this project.The project has continued with the controversial election in the United States in 2016, which saw two of the most unpopular politicians in the US run against each other for president.
Novo-surrealism is much more aligned with Conceptual Art than Surrealism itself. I have called it such because of the irrational juxtaposition of the media and the audience in real life. This project is nothing about dreams. Neo-surrealism, which already exists, is simply a more modern extension of surrealism itself. Novo-surrealism uses the Portuguese word “new” both because of its original inspiration and because I am redefining surrealism as we know it by moving it outside the specter of dreams and into the real world, thus the new term.
Example Works:
Chaval Ceara - Watercolor
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Parnaiba Piauí - Watercolor
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Igreja Nossa Senhora do Rosário de Fátima - Watercolor
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The Bed I - Oil
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A Fallacy - Photography
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Untitled Abstract #8 (Beach House) - Oil
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City VI - Poppy Fields - Oil
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City VII - Roses - Oil
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Untitled Surreal Abstract #1 - Oil Pastel
Castelo de Alora - Charcoal
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Relaxing Nudes - Charcoal
Study of a Man Walking Into the Sun - Charcoal
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Untitled Surreal Abstract #9 - Oil Pastel
Kandinsky Was a Novo-Surrealist - Watercolor
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